Nicolas Ghesquière’s Louis Vuitton

Since the winter of 2013, Nicolas Ghesquière has been the head of design at Louis Vuitton. I have always loved Ghesquiere’s aesthetics and his work at Louis Vuitton has been brilliant. The autumn winter  2016 and the recently presented 2017 Cruise collections are strong.  Right now I’m obsessing over the AW 16 boot, seen on my current favorite actor Alicia Vikander at the MET gala, and on several celebrities on the Cruise show in Brazil.


Model Liu Wen and Alexandra Ambrosio, fashion icon Miroslava Duma and actor Alicia Vikander at the showing of the cruise collection in Brazil. Picutres

Last autumn had a pair of very similarly looking booties, lucky you guys who copped them. I will be eternally bitter for not buying them even though I tried them on several times.

Watch the highlights of the show below;


New in

Eventhough black is my favorite color, white tees are a) cooler in the summer b) looks fresh against a tanned skin. Two of my favorites that I’ve recently bought, from Kenzo and Weekday.  

Matching my Weekday tee with pinstriped pants, Oldskool Vans and some gold necklaces. 


I’m getting all prepared for summer and you can never have too many cool sunglasses! Here are some nice looking sunglasses;

&Other Stories, bough the orange ones a few weeks back and I love them. The sunglasses from &Other Stories are great value for money, sturdy, good quality and for a good price.

Le Specs this super hip Australian brand can be seen on bloggers and celebrities such as Rihanna. There are loads of different varieties, classic sunglasses, more avant garde and futuristic models.

Sun Buddies is a Swedish brand, which have 8 models in various colorways. Super cool design and affordable price. These sunglasses are classic but in exciting colors.

Dresses for every occasion

Summer means graduation, weddings, garden parties and what not. Finding an appropriate dress might not always be so easy, as you have to consider the functionality and comfort of the dress. Bodycon dresses are popular, but would you feel comfortable in a squeezing, tight polyester dress during a humid and hot summer day, and is it appropriate? Thought so too, so here are some nice alternatives.

&Other Stories has a nice selection of minimalistic dresses in nice breathing fabrics. What I like about these dresses are that they are multi functional, dress up or dress down. My favorite is the printed dress, wear it with a pair of heels for a party, and dress it down with a leather jacket and loafers.

COS might not deliver summery dresses quite yet, most dresses are in darker color tones. These two though are fun and youthful dresses, a pair of nice heels and you are ready to party!

H&M has a really strong spring collection this year. They have a lot of nice dresses, I picked these three, the yellow lace and baby blue dress are my absolute favorite. The yellow dress is also festival appropriate, wear it with a pair of Stan Smith’s or sandals, add some nice jewelry, a hat and you are good to go.

Zara always have a great selection of dresses, but it is a risk to buy graduation dresses from there, as most likely somebody from your school will have the same dress. The last three dresses are really nice, the tweed one is very Alexa Chungish. The two longer dresses are great for weddings, as they go over the knee they are appropriate for church weddings.


Topshop didn’t quite convince me with their dresses, but these two were nice I thought. The black one is maybe a liiittle bit too revealing for a graduation dress but totally appropriate for a night on the town, just add a nice leather jacket.

New Look offers nice dresses for a good price. The black one is not relevant as it’s not a party dress, but in my eyes the perfect everyday dress and for 20€. Off shoulder is THE trend for this summer, and there’s something about this icy blue dress that I like.

Marimekko, okay not the cheapest selection of dresses but these are soo pretty! Imagine the maxi dress with the Kivet print, flowing in the summer wind and giving enough coverage for late nights. Love these!


Streetstyle inspo – Gilda Ambrosio and Chiara Capitani


Pictures from,,,,

One of my biggest style inspirations right  now is Gilda Ambrosio. She combines a fair lot of vintage in combination with high end brands, and I’m intrigued to see what she’s wearing next. Her style varies from minimalistic Scandi style, Parisian chic and Boho chic, with a slight gothic touch. It’s not a secret that the whole Grazia Italy editor and contributor squad has their fashion game on point, and I can’t help stalking their Instagrams like crazy.  I’m drooling over the key pieces of this spring such as the Vetements bomber and jeans, Loewe crocodile pants and Saks Potts furs. Check out Gilda’s Instagram on @gilda_grazia_it!


Picutures from,,

Chiara Capitani is also a favorite inspiration of mine, I can’t stop thinking about the snake print college by Hyke x Adidas, which of course is sold out. I like the way Chiara combines preppy with grungy, references of modern street wear and 90’s. Check out Chiaras Instagram on @chiara_grazia_it!

Who are your main sources of inspiration on Instagram?

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Girls in Dior @gilda_grazia_it

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Internship at a PR firm


During the autumn I had a 6 month internship at Polhem PR in Helsinki. As many know I’ve always loved fashion and clothes and the internship is a great opportunity to get an overview of the industry. Unfortunately fashion is a quite small business in Finland compared to the other Nordic countries, and therefore there aren’t much pr work done for companies. I really loved working at the pr office, and I learned a lot! Okay so let’s get started, I begun my internship at quite a good time as first of all I got to work with Pinja, which is nowadays a very good friend of mine and the office was moving to a new space, and there was a press day, fashion show and events . As the blogger Johanna Piispa once told me when we discussed about pr, is that pr is “pakkaamista ja roudaamista”, so in other words packing and moving. I could not agree more with that statement, that is pretty much what pr is in practice. The purpose of pr companies and showrooms are to lend samples to press and to get visibility for the customers to the media through blogs, magazines and social media.


At Polhem PR there were really great brands such as Gina Tricot, Lindex, Zalando, Lexington, Björn Borg and many interior design brands. During my first month my main task was to register new clothes to the online registry, register stylist and journalist loans and returns, steaming clothes, uploading pictures to image banks and run on errands.  The day to day tasks were focused on maintaining the showroom and making sure the press loans gets to the journalists.


So, the first months were quite hectic because of the move, it included a lot of bubble wrap, heavy lifting and packing. But fortunately the team was great and even though the days were long and your whole body was sore after all the heavy lifting it was all exciting. It is not a easy job to move a whole office stuffed with clothes, jewelry, interior design and what not. Fortunately we made it haha!


After the move was done, there was the opening party! This was probably the biggest of the events I got to work with. I helped a lot with the preparations for this event, this was running around the city to fetch things, organizing and maintaing the showroom. During the events even though you are an intern, you still need to talk with the guests and present the brands. It is your job to showcase the clients products and get them seen in the media! The opening party was a great event, loads of people, great sponsors, great vibe and it was a success. It might seem glamorous and simple, but there is loads of hard work put into every event and the days are often long before the events.



After a few months of working I got more responsibility, which included translating and writing press releases, compiling customer reports, contacting bloggers and journalists for collaborations and other daily administrative tasks. As mentioned earlier, pr is packing and moving, and I can’t remember how many times I ran to the post office with tens of parcels or running from stores with bags filled with clothes for stylists. But I can assure you it is really fun! When working with pr the most important thing is connections, having good connections with stylists, journalists, bloggers and celebrities. Some stylists are super busy and sometimes sends e-mails if we could pick out some outfits for the shoots, and these tasks are often super fun. The stylist asks for clothes in some specific color or theme and you will have to pick out clothes that fit the brief, but still you need to represent all clients. Pinja and I picked out some sport clothes for Hyvä Terveys and the clothes actually made the cover of the magazine, and three clients got represented in the picture!



During the autumn aside of the showroom opening party, the pr office also had SS16 press day, Björn Borg fashion show, launch party for Kira Kosonen’s new web site, Casall yoga breakfast, Under Armour morning work out, Gina Tricot SS16 press day…. you name it! It was an eventful autumn.



SO here’s a short recap of the internship, working at a pr office is versatile, fun and something I would like to do in the future. If you want to work at a pr firm you need to be social, open and approachable and ready to network, because the A-Z is connections, connections, connections. I enjoyed my time at Polhem immensely, I had great colleagues, fun work tasks and even though some days were long and hard, I was every day happy to go to work. I hope that the pr scene in Finland will grow and evolve, as it is so small and there are little opportunities.